We live in a country where roughly 4 billion* design and creative graduates are about to spill out onto the streets from a bottomless list of educational institutions. Quite a few of them are probably quite good, too. So where's the missing link? Because there seems to be countless 'creative' departments that are being anything but at the moment. Creative Review have highlighted a few eye-watering moments on their blog recently, and I have to say BMW's latest "effort" just made me wince. Some agencies have even started recycling their own work. What's going on?
Rant over. Thank you for listening.
*ish
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