I don't get around to watching a lot of music videos, but this just appeared on my tv screen for a few minutes, and now I feel like Chris Martin is going to haunt my nightmares forever. Or a Chris Martin puppet, specifically. I have no issue with puppets, cute puppetty music videos, or puppets in rock star likenesses even. I once saw Beck play an entire set behind a small stage of Jim Henson Studio puppets, and that was bloody brilliant. The main problem I had with it was, aside from the general creepiness of the puppets (possibly a deliberate attempt to avoid being too cutesy, but really, who can tell?) is that it's SO bizarre, SO disturbing, (eerie, frightening, ghoulish, gruesome, hair-raising, horrible, menacing, nightmarish, ominous, shuddersome, sinister, terrifying, threatening, unpleasant, weird, etc...) that not only does it sit very uncomfortably with the song - Life in Technicolour, quite a classic Coldplay-being-amthemic, optimistic type of song - it actually completely distracts you from it. It insists that you don't listen to the song at all.
So, to sum up... it's rubbish.
Thank you. That is all.
Beck puppets = good. Just for your own reference.