Some shops are just really nice to be in aren't they? Take Uniqlo - their clothes are, well, ok. I don't buy them often because they never seem to fit me very well. But I still love to be in there, which means even though I know their clothes aren't normally the best for me, I still find something good occasionally. Whereas most shops I I have that experience with may as well not exist to me - they're just not on my radar. A lot of shops in my price range turn into something very very depressing not unlike a jumble sale at this time of year, and Uniqlo feels even more like an oasis. A very organised, colourful oasis. I wish more of them paid this much attention to the actual experience of shopping, rather than swinging manically between TRENDY and CHEAP. And yes, they do shout.
That is all.
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